A Review of 2016

January 15, 2017 at 2:33 am | Posted in 2016, Astrology | 24 Comments
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In most previous years, WordPress provided (apparently automatically) a “year in review” post, such as this one.  That did not happen for this year, and I can only guess that is because this blog is either too old or receives “too much” traffic.  Regardless, we are producing our own variant.

  • Total Pageviews: >77,000
  • Total Visitors: > 33,000
  • Views per Visitor = 2.38
  • Posts published: 3,435 (mostly reblogs but SOME of it our own content)

Traffic by country (and, oddly, this shows far less than >77,000; unsure of the discrepancy):

visitors-2016-totalviews

The only thing “surprising” here is that South Africa and Bulgaria have passed up Australia in the number of pageviews.  Again, unsure why.

Also surprising: the drop in Canada’s traffic, which routinely tied for second and third place with the U.K. in the past.  We see, instead, that India has supplanted Canada in traffic, and that does not tell the entire story.  I routinely have chats with various people from India, this blog is rising in popularity in India, and I would not be entirely surprised to see them challenge the U.K. this year (2017) for level of traffic.  Bulgaria and Estonia have been strong the past few years, but Estonia seems to have dropped out altogether.

Most Popular Pages:

gt-stats-2016

Select links from those stats:

We have omitted links to our homepage (for obvious reasons), and we are glad that the home page (counted two different ways for reasons we do not understand) as well as three of our forecasts (not reblogs) occupied the top slots.

The traffic for the weekly forecast for Week 21 (466 views) was sufficient justification for spinning off “Weekly Forecasts,” (we also had some other good weeks, not listed here) but then traffic plummeted as soon as the spinoff was done and never came back up.  Even worse, the time requirement to write a good set of forecasts is about five hours per week, and that is about 250 hours per year, or a little over six forty hour work-weeks.  I simply cannot justify doing that for “free,” and until I can develop a way to “sufficiently” monetize that process the weekly forecasts will continue to be “on hold.”

That Clarissa (Viva Combusta) occupied another top slot is also not surprising, and I am willing to bet Tara Greene will be in a top slot in 2017.

Note, also, that “likes” do not really tell what traffic is.  “An Exploration of November 8” had 961 pageviews but only seven (7) likes (other than the one I give myself to “prime the pump”).  961 views but only seven likes? Really?  This kind of thing was true on the other pages as well, although Clarissa did manage to obtain eleven “likes” for her 333 pageviews.

This does beg a question: what do “likes” mean, if anything?  (Isn’t traffic really a much better measure?  Maybe this is a question for Social Psychologists as much as it is for Marketing researchers.)

While Full Moons and New Moons are hot as far as search terms go, the hottest is “horoscope” (predictably) followed by “mercury retrograde 2016” (maybe not quite so predictably).  If you want traffic, then write about Mercury Retrograde!

In any case, 2016 was a good year as far as traffic to Grand Trines went.

Edit:  Apparently, decision makers at WordPress decided to NOT do the Annual Report (of stats) this year.  Thanks to John, Jr. who pointed this out.

When to post a New Moon or Full Moon Post

October 15, 2016 at 2:16 pm | Posted in 2016, 2016-Lunations, Astrology, Editorial, Lunations, Special Days | 9 Comments
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Most of my content, for about the past two years, has been reblogged.  Through a near “accident” (wondering what WordPress could do and testing different options) I transformed my blog into a “content aggregator blog.”  The decision was the correct one for me though it requires hours a day to maintain.

That said, I see a huge variety in the timing of posts for a lunation (Full Moon or New Moon).  Having watched this process for about 50 lunations or more, I have some observations:

  1.  If you are not interested in “click through” from reblogs by someone like me, time your posts for 24 to 48 hours before the lunation.  Less than 24 hours, and you have lost your audience.  They have gone out to play, and they are no longer interested in what you have to say.
  2. If you want the benefit of reblogs, as well as the full attention of your audience, time your posts about 48 to 72 hours out.  You will capture about 24 to 48 hours of audience, and my reblogs will capture the rest.  Your click through rate will tell you how interested people are in your particular way of analyzing and describing the upcoming lunation (as well as providing useful solutions to the many who seek those).
  3. From my vantage point, I can see clear “winners” and “losers” in terms of who gets readership.  If you want to see who the top five were for this Full Moon (October 15/16), check the links at the bottom of my page for the Full Moon.  The order has been randomized to obscure who was “#1” and who was “#2” and so forth.  But these five had nearly as much traffic as everyone else combined.  (OK, my page did well, too.  But I am taking myself out of the mix since I cannot evaluate myself neutrally.)  See, also: Full Moon of October 2016.

As an example, here are my stats leading up to the Full Moon of October 15/16 (Saturday night, and weekend Full Moons are almost always the busiest in terms of traffic):

grandtrines-stats-for-2016-10-15

[Click Image to Enlarge]

Note how *SLOW* the “day of” the Full Moon traffic is compared to the previous two days!

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